This Will Get Way More Eyes on Your Etsy Store
I can buy the BEST stuff on Etsy. The only problem is that I have a hard time finding stuff on Etsy. There are so many cool things to buy, but it is way too overwhelming as a platform.
The way I actually find things on Etsy is on other sites that talk about Etsy products. I’ll be on one of my favorite publications or maybe I’ll come across an article on Facebook and the article is titled something like,
“15 Best Products for Skincare in the Heat”
“Super Girly Gifts Even Tom Boys Will Love”
“Our Favorite Feline Finds on Etsy”
And inside these articles each product is described, given some context, and the writer might have even tried the thing personally to give a review.
When you see articles like these, where lots of different products are put in a list, matched together, or written about, this is called a product roundup.
Why Product Roundups are Amazing for Your Etsy Store
Not only do product roundups give your business 3rd party credibility that comes from someone else vouching for the product, they’re also put in front of new and often bigger audiences. Plus, it’s way more pleasant experience to consider a few products at a time than the thousands offered all at once on Etsy.
Now let’s look at this from the perspective of you, the shop owner. You could spend your time competing against all the other products to get on the front page of Etsy for a minute OR you can spend your time connecting with the writers who will put you in a product roundup that sticks around for (basically) ever.
In my experience, the latter is a muuuuuch better way to get more eyes on your Etsy store.
You may be wondering: how do I even get on this level?
I have an Etsy Store Pitch Bundle to get you started! It includes templates, story ideas, and all you need to know to get the media attention you deserve. (Did I mention it is SO much cheaper than hiring a PR firm?)
I did a whole webinar about this recently. If you missed it, you can get the audio here to learn more on how to use the pitch bundle.
But for now, read on because I have three areas you can find endless story ideas for your product roundup pitches.
How to Turn Your Etsy Products Into Stories
You may have heard that storytelling is the way to get someone to remember you. When you send out a pitch about your product, it needs to have a story. This doesn’t mean that needs a beginning, middle, and end, but you do need a hook. For example, my favorite product story hooks!
1. Seasonal Trends
Spring, Summer, Winter, Fall, magazines are going to write about them all. Seasonal trends are super easy to turn into stories.
You already know that fashion is highly seasonal. So if your product is for cold weather, hot weather, rain, or shine, let the media know.
Think of the headline where your product will be the star. Is it something like,
“Everything You Need to Stay Warm This Winter”
“Keep These Products in Your Beach Bag This Summer”
“The Little Decorations That Make Your Home Say, ‘It’s Fall’”
“These Skincare Products Will Hide Your Spring Allergy Symptoms”
2. Real and Fake Holidays
Christmas, Hanukkah, Valentine’s Day, Mother’s Day, and so on…
There are so many holidays, some of them are recognized more than others, but all of them are opportunities to write a story about your product.
All you need to do is find the ones relevant to your product and swing your angle.
3. You Have Something New!
This one is a real insider’s secret: tell your favorite media contacts every time you release something new, especially if it is an entirely new line.
It may seem obvious that new products should be announced. The secret part here is that by always keeping the media in the loop, they will see your story as a business over time.
There’s a stat thrown around that says that a person needs to hear about your business seven times before they buy from you. The same is true for media contacts. So if you are regularly updating the media, your new products and the story of your company’s growth will start to stand out.
That means the next time they have an idea for a relevant story, you’ll already be in their head.
I hope this helps spark some inspiration and if you need more tools for pitching, check out our Etsy store pitch bundle!