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private DIY PR workshops

learn how to get the media placements your business deserves

 
 
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you can be your own publicist

a lot of small business owners believe PR is beyond their reach or only for big businesses, but that isn’t true at all! anyone can learn simplified and effective PR strategies that put your business on the front page.

if you’ve ever dreamed of being interviewed by a celebrity host, seeing your products featured in a magazine, or simply having brand recognition that keeps business knocking on your door, this is for you.

be your own publicist workshops are designed to help entrepreneurs get the media attention their businesses deserve without hiring an expensive PR firm.

you'll learn that with a little elbow grease and know-how, you can:

  • build relationships with local media contacts to get consistent attention and stand out among competitors

  • establish brand awareness in your community to attract a loyal following

  • attract new and more customers so your business can grow

  • save money on what would be recurring publicist costs so you can focus on investing back into your business

some people are ready to dive in, others want to dip their toes first. choose the workshop that best fits your goals, commitment, and budget.

 
 

01

branding evaluation


02

branding evaluation
+
DIY PR for local media


03

branding evaluation
+
DIY PR for local and national media


04

branding evaluation
+
DIY PR for local and national media
+
speaking gigs

 

words from our clients
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 01
branding evaluation

get your brand media ready

the truth is, we judge companies by their brand the same way we judge a book by its cover. in this workshop, we’ll cover the gamut of your brand to make sure your company is ready for PR, that you have the tools you need, and that your brand will be well received.

we’ll have an in-depth look at your brand through:

  • website evaluation

  • images evaluation

  • “about me” evaluation

  • packaging evaluation

  • consistency test

  • elevator pitch

  • attracting the right customers

Starting at $500

 
 

 02
branding evaluation + DIY PR for local media

starter level: local recognition

you know that media attention will help but have no idea where to start. the starter workshop will give you the understanding and tools to get media attention for your business, focusing on local newspapers and tv stations.

you’ll get:

  • full branding evaluation

  • creating story ideas that capture the media’s attention

  • how to find local media contacts

  • writing the perfect pitch

  • successfully following up on unanswered pitches

  • acing media interviews

  • 2 local ready-made pitches

  • tailored local media contact list

  • two-month pitch calendar

  • one-hour Q&A consultation after the workshop

starting at $750

 
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03
branding evaluation + DIY PR for local and national media

professional level: national recognition

you dream about seeing your name featured in national publications like vogue, people, and o magazine, and you are ready to make that dream come true. the professional workshop gives you the depth of understanding and tools to reach the highest levels of national and local media.

you’ll get:

  • full branding evaluation

  • creating story ideas that capture the media’s attention

  • how to find local and national media contacts

  • writing the perfect pitch

  • successfully following up on unanswered pitches

  • acing media interviews

  • 1 local ready-made pitch

  • 1 national ready-made pitch

  • tailored local media contact list

  • tailored national media contact list

  • two-month pitch calendar

  • one-hour Q&A consultation after the workshop

starting at $1,500

 
 

 04
branding evaluation + DIY PR for local and national media + speaking gigs

business level: industry leader

be a leader in your industry and leave an unforgettable impression when you interact with customers in person. in the business level workshop, we’ll go beyond local and national media to talk about how you can land speaking gigs, set up pop-up shops, and create PR strategies that fit your business and garner loyal customers.

you’ll get:

  • full branding evaluation

  • creating story ideas that capture the media’s attention

  • how to find local and national media contacts

  • writing the perfect pitch

  • successfully following up on unanswered pitches

  • acing media interviews

  • 1 local ready-made pitch

  • 2 national ready-made pitch

  • 1 speaking gig pitch

  • tailored local media contact list

  • tailored national media contact list

  • four-month pitch calendar

  • one-hour Q&A consultation after the workshop

starting at $2,000

 
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