Introducing: The DIY PR SHOP!

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PR is kind of like cake.

Do you like boxed cake mixes? I know (I know) there are much better cakes out there. Sometimes I’m thrilled to go all out and splurge on a fancy cake for a special occasion. Sometimes the process of baking a cake from scratch is all I really want, and other times, that boxed cake mix is just what I need to save time, stay in the budget, and still have dessert.  

But can you imagine a world where the only time you get to eat cake is when you pay for a professional baker? No!

The same is true for PR.

If you have the budget to hire a big PR firm on retainer, go for it! I work with a lot of these PR firms and can confirm that they do really good work.

But that shouldn’t be the only time a business can do PR. For the last few years, I’ve been thinking a lot about how to make cheaper and more accessible versions of PR for small business owners, startups, and creative entrepreneurs.

I want to help the makers of this world bake a PR cake.

And now, I have the “boxed cake” version of PR available in my new online store.

Introducing the DIY PR Shop, Now Selling Two Flavors of PR

The DIY PR Shop is for anyone wanting to learn how to be their own publicist and get media attention for their business. You can buy digital downloads to self-teach the ins and outs of reaching out to the media.

The best part is that these tools are a tiny fraction of the cost of a PR firm.

Let’s take a look at the two products now available.

Flavor One: The DIY PR Workbook $17

The DIY PR Workbook first debuted when I spoke at Alt Summit 2019. Participants were so happy with the actionable steps, tips, and insider knowledge, all packaged in one convenient workbook, I decided to make it available for everyone.

The workbook is a comprehensive guide to pitch your business to the media including

  • Where to find and create killer story ideas

  • How and when to pitch your favorite publications

  • Customizable pitch templates and pitch writing 101

  • Preparing your business for media attention

Learn more about the DIY PR Workbook

Flavor Two: The Holiday Gift Guide Toolkit $47

The winter holidays are the best time of year for PR. The only catch is that you have to start about six months in advance. If you’ve ever heard of “Christmas in July,” this is the life of a publicist.

National publications will confirm their winter issues three to six months in advance. Meaning all the stories like “Top Gift in 2019,” “Gift Ideas for Boyfriends That Are Hard to Shop For,” “Best Gifts For The Office Holiday Party,” “Our Favorite Self-Care Stocking Stuffers” and whatever niche you fit into, will be written while it’s still warm enough to swim.

So don’t wait!

Working as your own publicist, the Holiday Gift Guide Toolkit will give you all the essentials to pitch your products including:

  • Hundreds of media contacts (including emails!)

  • Gift guide pitch ideas

  • Pitch templates

  • Follow-up guide

  • Pitch timeline

  • And more!

And yes, these contacts and tips are good all year round, but you don’t want to miss out on the most lucrative time of year!

Learn more about the Holiday Gift Guide Toolkit


Rebekah Epstein