Is Your Brand Ready for Media Attention?
After sharing lots (and lots and lots and lots) of DIY PR tips here, I think we need to take a step back and talk about brands.
Your brand is really important for your PR success, but for many small businesses, it’s hard to do.
I get it: you are really good at your craft, not branding. Otherwise, you might be better off working as a branding consultant. But just like every business needs to manage its accounting, a business also needs to manage its brand.
Fortunately, I have a solution for you. (drumroll, please)
the fifteen media branding evaluation!
And even better, if you book before 2/28, you get 10% off.
First, what is a brand anyway?
A brand is how people identify you. It’s the lasting impression people take with them when they are exposed to your company.
Branding usually tailors every customer-facing aspect of your business so that you have one cohesive and consistent message for customers to walk away with, and ensure that is message you want them to have.
Why is your brand important for PR?
The truth is, we judge a book by its cover and a business by its brand.
When you expose your business to a larger audience through PR, you want to make sure your new audience will know who you are and what you are about.
If your social media, website, and packaging all look totally different from each other, it looks unprofessional and is confusing. A customer might wander if the products they are seeing on Instagram are actually from the company they saw on a local TV segment.
And even if all of it matches, if it doesn’t convey a message of trust and professionalism, people are far less likely to spend their money on it.
Lastly, if your brand makes you look amateur, the media will treat you like an amateur or just not cover you at all.
Just by taking a little time to review your brand, you can greatly improve your odds of getting media attention and increasing your sales. So, maybe it’s not about how your brand is good for PR as much as how your brand is good for your bottom line.
What do you get in a branding evaluation?
My branding evaluations are going to look at your brand from the perspective of the media.
Generally, I want to make sure that every public-facing aspect of your business is consistent and saying the right things.
When we meet, we’ll go over the following:
“About Me” Evaluation
Attracting the Right Customers
After this, you’ll have plenty of information, all personalized specifically for your company and goals, to get your brand in tip-top shape and attract the attention and customers you want.
Who should get a branding evaluation?
A branding evaluation can benefit a lot of different business and situations, here’s a few that are ideal:
You are all about DIY PR, but need a little help to get the professional image that begs the media to pay attention to you
You are a new business and haven’t quite nailed your brand yet
You want to revamp your old brand to attract a new market
You are considering booking a larger PR workshop, but want to start with something small first
You would love to hire a professional branding agency, but need a cheaper alternative and are willing to do a little of the leg work yourself
How can I sign up?
If you are interested in booking a professional branding evaluation, send me an e-mail at firstname.lastname@example.org. And I’ll get back with your shortly.
In the meantime, read what some of my clients had to say about it.
“I THINK IT'S PURE GENIUS TO OFFER AN AFFORDABLE, DIY PR SERVICE FOR SMALL BUSINESSES THAT ARE IN THE EARLY STAGE OF THEIR DEVELOPMENT”. Sandra Foreman, founder of The Spa in Me, LLC
I was really impressed, and I'm sure all of the photographers present, and those who will watch the replay of it, will find it incredibly beneficial. I can see this helping them with their business growth in a big way.
— DARRYL STRINGER, CREATOR OFF THE REAL ESTATE PHOTOGRAPHY SYSTEM