Be Your Own Publicist: New Workshops to Fit Your Goals


A little more than a year ago, I started speaking at small professional gigs around Austin. I knew that I could teach PR. I knew that small businesses owners would benefit from doing their own PR. But I wasn’t sure if small business owners were actually interested and up for the challenge.

Little by little, my audiences got bigger and I was asked to travel all over the US (and even Canada) to teach makers how the media works and how they can use it to grow their business.

All the enthusiasm for learning PR and dedication to growing your businesses has been inspiring. I realized that it is time to get serious about teaching small business owners how to be their own publicist.

If you’ve been following me on Instagram, you have seen bits and pieces of what I’ve been up to behind the scenes. My team and I have been working on this for months and now, it’s time to make the big reveal.

First, We Made This Free PR Readiness Checklist

The first thing we’ve put together is a free downloadable checklist to gauge if your business is ready for PR.

But don’t be mistaken, it’s not just a bulleted list – we’ve included the “why” and “how” for each list item and made sure it is packed with useful information.

You can get the PR checklist now by clicking here.

This checklist is for small business owners who either are completely new to PR or have just started. Working through the checklist will help you understand the foundation a company needs before they start reaching out to the media.

We made it to dispel myths about PR. Too many small business owners don’t think they’re legit enough to be featured on local TV news or in national magazines. This simply isn’t true. Being ready for PR is not hard and you are probably closer than you think.

Drumroll Please… We’re Launching Private PR Workshops Tiers

If you’ve seen me speak about DIY PR, you already know anyone can be their own publicist and the basics to get started.

After every single conference, participants would come to me and ask for additional help. They wanted more information specific to their business. In response to this, I started offering private PR workshops to dig deeper and give more customized information.

As you can see, we had great results! The problem was that my private PR workshop was one-size-fits-all and just like with clothes, it didn’t really fit all.

So, I went back to the drawing board and came up with “sizes.”

Some small businesses will benefit from national attention, while others are better off mastering their local media circuit. Then there are businesses that are fresh out of the gate and need a little help getting media-ready, and others who are ready to take PR off the page and get really creative.

Now, I have a workshop designed to fit your unique business needs.

Learn more about each tier here!

Once you choose the workshop that fits your business best, I’ll customize it to be perfectly tailored to your product, your market, and your goals.

If you are serious about getting the media attention your business deserves, I recommend filling out this form to get started today.

Thank You for Your Support!

This last year has been amazing. I want to thank all of you who have attended my workshops, provided thoughtful feedback, followed me on Instagram, opened my newsletters, contributed to my blog, and the many, many, other ways you’ve helped push me to grow my business.

I can’t wait to help you grow yours!